 Why Most Sales Training Programs Fail
presented by Alan Rigg
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One clear priority when working with new salespeople is training them to sell your company's products and services. One desirable outcome of such training is for the salespeople to become productive QUICKLY. Unfortunately, many sales training programs fail miserably at accomplishing this goal.
Why do sales training programs fail? Some fail because the content is poorly designed, or because the trainer does a poor job of delivering the content. However, valid, well-designed training programs also fail. This webinar explores four reasons why well-designed sales training programs fail and how to avoid these training failures.
During this webinar you will learn:
- Common symptoms of sales training program failures
- Four key reasons why sales training programs fail
- How to design product and service training curriculums and tools to help salespeople rapidly gain traction with new products and services
- How to accomplish permanent change to your salespeople’s behaviors
Webinar Outline
- What constitutes a failure in a sales training program?
- What are common symptoms of sales training program failures?
- Why is effective sales training critical to the success of an organization?
- Four key reasons why sales training programs fail
- Training the wrong students
- The talents required for sales success
- “One size fits all” training curriculums
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Different training needs
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Different learning rates
- Excessive focus on technical details
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Training should focus on teaching salespeople to find and qualify opportunities
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Effective sales training curriculum and tool design
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The Get Dangerous Quickly™ story
- Lack of reinforcement training
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Exposure vs. behavioral change
Add To Cart - Audio CD ($39/cd)
Add To Cart - Immediate Download ($39/download)
Add To Cart - $249 eTraining Package includes all the downloads on this site plus all upcoming live teleseminars. (Click here for details.)
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