Unseating Your Competition
presented by Jim Domanski
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Add To Cart - $249 eTraining Package includes all the downloads on this site plus all upcoming live teleseminars. (Click here for details.)
Are
Your Selling Efforts Being Stifled, Stymied and Stopped Because
Your Prospect is Loyal to Your Competition?
If you’re
like most sales reps, you’ve probably encountered a number
of good prospects who refuse to budge because of their loyalty to
their current vendor. Despite having a competitive (and sometimes
better) product and a competitive (and sometimes better) price you
just can’t seem to get a foot in the door because the incumbent
is solidly entrenched.
If this sounds
all too familiar then “Unseating Your Competition” could
be just answer. This compact, 1-hour teleseminar is jam packed with
virtually everything you need to professionally and ethically ‘dethrone’
your competition. You will learn how to create and implement
a simple but comprehensive strategy that builds equity and value
in you and your company while at the same time reduces the loyalty
to the incumbent. In addition, you will learn specific skills and
techniques that help you get a wedge in the door, create a gap and
establish yourself as a viable option. This is not a workshop filled
with tricks and gimmicks but rather a powerful process that provides
you with everything you need to get the sale.
Here’s
some of what you will learn:
- Understanding
the power of competitive loyalty and why traditional
selling techniques simply won’t work
- Why most
sales reps fail in tough competitive situations
- The “Trifecta”
of selling: The 3 Players who will make or break the sale
- The strategy
of unseating your competition
- Planning
and preparation: how to identify the right prospects,
identify the buyers and build a strong knowledge base
- How to quickly
and simply use direct mail, e-mail, and fax to build
equity and build value in you and your company before you
contact your prospect
- How to make
a follow up contact and leverage the “Reciprocity
Factor” to engage your prospect
- Scenario
Questioning: how to professionally and ethically create
doubt without ‘slamming’ the incumbent
- How to get
the prospect to measure and quantify dissatisfaction
- Getting
past the ‘loyalty smokescreen:’ How to avoid
wasting time in useless proposals and quotes and advance the sale
- The 4
Things to do if you lose the sale (…and how to
win it back again)
- What to do
when you win the sale
Add To Cart - Audio CD ($39/cd)
Add To Cart - Immediate Download ($39/download)
Add To Cart - $249 eTraining Package includes all the downloads on this site plus all upcoming live teleseminars. (Click here for details.)
